Posts by Editorial Team
New Financing Trends and How it Could Affect Prepaid Customers
Paying over time, instead of one lump sum, has changed the way consumers buy expensive merchandise. There are several models—everything from four strategically-timed payments to traditional financing offered by OEMs, carriers, and other service providers. These payments are structured so that the retailer can receive the payment in full at the time of purchase and the customer…
Read MoreClosing Out 2021 | Verizon Acquisition of Tracfone and the Year Ahead
On November 23rd, Verizon announced the completion of their acquisition of Tracfone Wireless, Inc. In doing so, they’ve catapulted themselves to the top of the prepaid wireless industry. They are now the leading competitor offering value brands to customers across roughly 90,000 points of distribution—national retail, independent wireless, convenience stores, etc. While there are some…
Read MoreYahoo Mobile, Visible, and Mint Mobile Shaking Up the MVNO Space
Yahoo Mobile and Visible are both Verizon MVNOs while Mint Mobile operates on the T-Mobile network. All of these brands are targeting the same customer: online, tech-savvy folks who know how to swap a SIM and set up an account. Visible “Visible offers just one straight-forward $40 per month unlimited plan,” according to Fierce Wireless,…
Read MoreT-Mobile Making Big Shifts in Prepaid Strategy and Forecasting 5G/LTE Expansion
The T-MO Report recently released information regarding a change in prepaid strategy for T-Mobile, “A recent email sent to employees seems to suggest that their ‘Metro by T-Mobile’ prepaid services will soon be sold directly in T-Mobile corporate and third-party stores. ‘For Prepaid, we have an enormous opportunity in front of us” the email states.…
Read MoreBig Changes Coming to Prepaid: Verizon and Dish Making Waves
Verizon may see some added benefits to their TracFone acquisition according to the WSJ, “About 13 million of TracFone’s subscribers already use Verizon’s network through an existing wholesale agreement. Like Consumer Cellular and Republic Wireless, these brands have wholesale deals to rent space on existing cellular networks and then resell services under their own brands.…
Read MoreVerizon Bets Big On Prepaid, Looks Ahead at 2021 Growth
The Motley Fool recently reported on the acquisition talks of TracFone by wireless giant, Verizon Wireless. “Across the industry, the estimated cost to acquire a new wireless phone subscriber is at least $350 to $400 . With Verizon getting TracFone customers at $328.57, the company is starting off at a lower cost basis than if…
Read More